Educated Beards
Brand Strategy
Identity Design
UX & Website Design
Packaging Design
Clothing and Merchandise
The Client
Educated Beards is a health and beauty company that uses 100% natural & organic ingredients. They are striving to disrupt the chemical filled world of grooming products and provide education to a new generation of conscious consumers. These products promote healthy hair, eliminates itching, irritation and gives control over your beard.
The Objective
Working closely with the team at Educated Beards I went through the discovery process of identifying their initial brand position, using it as the inspiration for the production of the corporate identity. The design outcome has to compete in the saturated luxury health and beauty market and stand out alongside professional barber shop products and equipment.
The Solution
This was a full scale brand launch of a premium product that communicates an all natural lifestyle. As creative director, I was responsible for designing the brand identity and all visual touch points, including logo, packaging, website and trade show booth. I developed a design system robust enough to represent the essence of this all natural, luxury brand at every point of engagement.
